These are links for moving within this page

Mid-Term Sustainability Targets

Activities towards Achievement of the Sustainable Development Goals (SDGs)


The Mabuchi Group can help in the global effort to achieve the SDGs, which envision a future of sustainable economic activity that enhances well-being for people.
In August 2020, we confirmed the connection between business activities and social issues and the goals and targets of the SDGs from the perspectives of our Management Markers 1 to 4, and set important issues unique to our company. In February 2021, we also set out the "Mid-Term Sustainability Targets" that planned the response to these important issues and their goals.

Management Markers and Goals for Social Contribution

Management Marker 1
By offering superior products that are reasonably priced, we contribute to the well-being, comfort, and convenience of people all around the world.

We contribute to the reduction of environmental impact together with customers by developing and providing compact, lightweight, energy-efficient motors.

Our standardized compact, lightweight, high-efficiency motors help reduce environmental impact. We are able to achieve this through collaboration with customers on size, weight, and power consumption of our final products. Further, we supply these motors to our customers through lean production and sales systems.
Uncompromising in our pursuit of the possibilities of motors, we continue to improve their value in accordance with our mission as a manufacturer specialized in small DC motors: to help improve the convenience, comfort, and safety of people's lives.

Solutions through products

Social Issues (1) Prevention of car traffic accidents and reduction of casualties
Our Impact Goals Promote the manufacture of vehicles equipped with safe driving and traffic accident prevention functions in partnership with customers
Our Actions Providing motors that contribute to the improvement of automobile safety, such as seat belt pretensioners, EPB, steering vibrations, head-up displays, etc.
Social Issues (2) Global warming, Climate change
Our Impact Goals Promote the manufacture of fuel-efficient and environmentally-efficient automobiles in partnership with customers
Our Actions Providing motors that contribute to improving the environmental performance of automobiles, such as valves and grill shutters
Social Issues (3) Maintaining human health in aging societies
Our Impact Goals Increase availability of reasonably priced health equipment and medical devices through partnerships with customers
Our Actions Providing motors for health equipment and medical devices

Management Marker 2
By fostering career opportunities and technological development, we address social and economic disparities around the world.

By providing employment opportunities and transferring technology, we contribute to the economic development and improvement of living standards in the countries we enter.

Especially since the launch of our first overseas production base in Hong Kong in 1964, our corporate activities have reflected a global perspective. Today, our five-region operating structure enables local production for local consumption. We employ more than 20,000 people
outside Japan. For our employees and their families, we raise incomes and living standards through technology transfers and skill development. In this way, we contribute to the broader social and economic development of each country and region where we operate.
The global expansion of Mabuchi Motor contributes also to revitalizing peripheral industries where we operate, such as for the production of raw materials, parts, and secondary materials needed for local production.

Management Guidelines for Overseas Operations

Mabuchi Motor’s expansion is led and implemented from a long-term perspective, in accordance with three "Overseas Base Management Markers:"

  1. To promote co-existence and mutual prosperity on a long-term basis
  2. To solidify the structure of international production lines that parallel the strengths of each branch and preserve and expand international competition
  3. To promote the Mabuchi corporate culture of philanthropy and support the transfer of knowledge and technology

Solutions through global production activities

Social Issues (4) Global poverty and economic disparities
Our Impact Goals Create gainful and enduring economic activity in the countries and regions we enter
Our Actions Creation of opportunities for employment and skill-building at all bases and factories
Social Issues (5) Cultivation of management talent in developing countries and other countries around the world
Our Impact Goals Foster sustainable operations and competitiveness of bases in the region through technology transfer
Our Actions Integrated development of the company in sync with societies, through increasing added value and optimizing the functionality of each production base

Management Marker 3
By placing highest value on our people, we empower and encourage them to realize their potential and contribute to society.

We invest in human capital all around the world. By cultivating our employees’ talent and skills, we develop people who are both eager and prepared to contribute to society through our business.

At Mabuchi Motor, we regard work as an endeavor that should offer people progressive challenges. At a basic level, work engages our human capacities and underpins our human dignity. It is through work that we strive to solve problems, by exercising wisdom, applying ourselves, and cooperating with others. Success in overcoming more and more difficult challenges brings satisfaction and a deep sense of fulfillment. As we develop our skills and talents, we seek out new challenges that advance us towards mastery. Creating this positive cycle for people, we are convinced, is one of the most material social contributions we can make as a company.

For example, our product standardization strategy presents us with a range of incredibly difficult challenges. We have to identify the needs of the majority of customers in the market; we have to develop and design motors that enable costs to be kept low. If we indeed achieve product standardization, everything involved in production – processes, production facilities, molds, and parts and materials – must be standardized too, in order to permit leveled production. As the people of Mabuchi Motor overcome these tough challenges, they experience a twofold sense of achievement: as their work develops their own capacities, the success of the standardization strategy eliminates waste and ensures effective utilization of resources.

Solutions through investing in human capital

Social Issues (6) Cultivation of management talent in developing countries and other countries around the world
Our Impact Goals Cultivate management talent at our bases in Japan and around the world
Our Actions Enhancing our global capacity to offer education opportunities, with the establishment of the Mabuchi Learning Institute (MLI)
Social Issues (7) Cultivation of R&D talent to support economic growth
Our Impact Goals Develop R&D talent at our bases in Japan and around the world
Our Actions Developing R&D talent around the world through exchanges and secondments with HQ
Social Issues (8) Achieving gender equality
Our Impact Goals Increase gender diversity at our bases in Japan and around the world
Our Actions Providing more opportunities for women at all levels of our company, and supporting their career development over time
Social Issues (9) Science education for the next generation of children
Our Impact Goals Foster interest in science and manufacturing among children and youth
Our Actions Providing opportunities for children to deepen their interest in science through Robocon, craft classes, on-site classes, and more

Management Marker 4
Through our corporate activities we protect our planet’s ecosystem and the health of its inhabitants.

Our small DC motors’ high energy conversion efficiency make a substantive contribution to preserving the global environment.

Compact and lightweight power window motor

Mabuchi Motor’s small DC motors achieve energy efficiency exceeding 90%. (Just as a point of reference, compare that to the energy conversion efficiency of common gasoline and diesel engines, which is around 30% to 40%.) We will continue to apply our expertise to create small DC motors with even more compact dimensions, lighter weight, and higher efficiency. In this way, we contribute substantively to improving the environmental performance of automobiles and other consumer products in large demand around the world.

Solutions through corporate activities

Social Issues (10) Control of the use of global resources
Our Impact Goals Reduce resources used and wasted by downsizing and standardizing motors
Our Actions Miniaturization by improving motor efficiency and standardization by application
Social Issues (11) Preventing pollution of water quality, soil, air
Our Impact Goals Reduce the Environmental Impact of Corporate Activities
Our Actions Reduction of environmental impact from all corporate activities, such as development, procurement, and production
Social Issues (12) Ensuring the health and safety of people
Our Impact Goals Ensure the health and safety of employees through development of facilities and enhancement of operating systems
Our Actions Measures to prevent occupational accidents, improve the working environment in offices and factories, and promote work-life balance
Social Issues (13) Achieving highly transparent corporate operations
Our Impact Goals Strengthen governance in dicision-making and ensure compliance
Our Actions Education to enhance the governance system, information disclosure, permeation of our management philosophy, and understanding of laws and regulations