The Mabuchi Group can help in the global effort to achieve the SDGs, which envision a future of sustainable economic activity that enhances well-being for people.
In August 2020, we confirmed the connection between business activities and social issues and the goals and targets of the SDGs from the perspectives of our Management Markers 1 to 4, and set important issues unique to our company. In February 2021, we also set out the "Mid-Term Sustainability Targets" that planned the response to these important issues and their goals.

Our standardized compact, lightweight, high-efficiency motors help reduce environmental impact. We are able to achieve this through collaboration with customers on size, weight, and power consumption of our final products. Further, we supply these motors to our customers through lean production and sales systems.
Uncompromising in our pursuit of the possibilities of motors, we continue to improve their value in accordance with our mission as a manufacturer specialized in small DC motors: to help improve the convenience, comfort, and safety of people's lives.

Especially since the launch of our first overseas production base in Hong Kong in 1964, our corporate activities have reflected a global perspective. Today, our five-region operating structure enables local production for local consumption. We employ more than 20,000 people
outside Japan. For our employees and their families, we raise incomes and living standards through technology transfers and skill development. In this way, we contribute to the broader social and economic development of each country and region where we operate.
The global expansion of Mabuchi Motor contributes also to revitalizing peripheral industries where we operate, such as for the production of raw materials, parts, and secondary materials needed for local production.

Management Guidelines for Overseas Operations

Mabuchi Motor’s expansion is led and implemented from a long-term perspective, in accordance with three "Overseas Base Management Markers:"

1. To promote co-existence and mutual prosperity on a long-term basis
2. To solidify the structure of international production lines that parallel the strengths of each branch and preserve and expand international competition
3. To promote the Mabuchi corporate culture of philanthropy and support the transfer of knowledge and technology

At Mabuchi Motor, we regard work as an endeavor that should offer people progressive challenges. At a basic level, work engages our human capacities and underpins our human dignity. It is through work that we strive to solve problems, by exercising wisdom, applying ourselves, and cooperating with others. Success in overcoming more and more difficult challenges brings satisfaction and a deep sense of fulfillment. As we develop our skills and talents, we seek out new challenges that advance us towards mastery. Creating this positive cycle for people, we are convinced, is one of the most material social contributions we can make as a company.

For example, our product standardization strategy presents us with a range of incredibly difficult challenges. We have to identify the needs of the majority of customers in the market; we have to develop and design motors that enable costs to be kept low. If we indeed achieve product standardization, everything involved in production – processes, production facilities, molds, and parts and materials – must be standardized too, in order to permit leveled production. As the people of Mabuchi Motor overcome these tough challenges, they experience a twofold sense of achievement: as their work develops their own capacities, the success of the standardization strategy eliminates waste and ensures effective utilization of resources.

Mabuchi Motor’s small DC motors achieve energy efficiency exceeding 90%. (Just as a point of reference, compare that to the energy conversion efficiency of common gasoline and diesel engines, which is around 30% to 40%.) We will continue to apply our expertise to create small DC motors with even more compact dimensions, lighter weight, and higher efficiency. In this way, we contribute substantively to improving the environmental performance of automobiles and other consumer products in large demand around the world.